Brasil Auê
SOCIAL MEDIA DESIGN | MOTION GRAPHICS | AI-ASSISTED VISUAL DEVELOPMENT | EVENT CAMPAIGNS | CULTURAL COMMUNICATION
Visual communication for Brasil Auê, a Brazilian cultural association based in Barcelona, promoting Brazilian culture, artists and community through social media and cultural events.
The work encompasses social media campaigns, recurring content formats, motion graphics, AI-assisted visual development and event communication — creating visual narratives that connect Brazilian culture with the experience of living abroad.
t-shirt design
A visual exploration of saudade — a word deeply connected to Portuguese and Brazilian culture, expressing the feeling of missing someone, somewhere or something that is far away.
For a Brazilian community living abroad, the word gains an additional layer, connecting cultural identity, memories and the experience of being away from home.
SHORT-FORM VIDEO | AI-ASSISTED VISUAL DEVELOPMENT | MOTION GRAPHICS
The T-shirt concept was extended into a series of short-form videos created for Instagram.
AI-assisted visual development, motion graphics and editing were combined to transform the concept into dynamic social media content.
social media content
A flexible visual system developed for AUÊ's ongoing communication, covering event promotion, recurring content formats, community-driven posts and cultural storytelling.
GIVEAWAY CAMPAIGNS: PROMOTIONAL CONTENT CREATED IN PARTNERSHIP WITH BACANA TO DRIVE ENGAGEMENT ACROSS BOTH PAGES THROUGH AN INSTAGRAM TICKET GIVEAWAY FOR LULU SANTOS’ SHOW IN BARCELONA.
EVENT PROMOTION: PROMOTIONAL ARTWORK CREATED FOR FORRÓ JULINO, COMBINING BRAZILIAN CULTURAL REFERENCES WITH A BOLD, FESTIVE VISUAL LANGUAGE DESIGNED FOR SOCIAL MEDIA.
WEEKLY CONTENT: A RECURRING WEEKLY FORMAT CREATED TO COMMUNICATE CULTURAL EVENTS AND ACTIVITIES IN BARCELONA THROUGH A CLEAR AND RECOGNIZABLE SOCIAL MEDIA SYSTEM.
MEMES: SOCIAL CONTENT COMBINING BRAZILIAN HUMOR, CULTURAL REFERENCES AND EVERYDAY EXPERIENCES TO CREATE A MORE INFORMAL CONNECTION WITH THE COMMUNITY.
CAROUSELS: CAROUSELS CREATED FOR SPECIAL DATES, COMBINING CULTURAL INFORMATION, STORYTELLING AND VISUAL CONTENT TO ENGAGE THE BRAZILIAN COMMUNITY IN BARCELONA.
