Brasil Auê
SOCIAL MEDIA DESIGN | MOTION GRAPHICS | AI-ASSISTED VISUAL DEVELOPMENT | EVENT CAMPAIGNS | CULTURAL COMMUNICATION
Visual communication for Brasil Auê, a Brazilian cultural association based in Barcelona, promoting Brazilian culture, artists and community through social media and cultural events.
The work encompasses social media campaigns, recurring content formats, motion graphics, AI-assisted visual development and event communication — creating visual narratives that connect Brazilian culture with the experience of living abroad.
t-shirt design
A visual exploration of saudade — a word deeply connected to Portuguese and Brazilian culture, expressing the feeling of missing someone, somewhere or something that is far away.
For a Brazilian community living abroad, the word gains an additional layer, connecting cultural identity, memories and the experience of being away from home.
SHORT-FORM VIDEO | AI-ASSISTED VISUAL DEVELOPMENT | MOTION GRAPHICS
The T-shirt concept was extended into a series of short-form videos created for Instagram.
AI-assisted visual development, motion graphics and editing were combined to transform the concept into dynamic social media content.
social media content
A flexible visual system developed for AUÊ's ongoing communication, covering event promotion, recurring content formats, community-driven posts and cultural storytelling.
GIVEAWAY CAMPAIGNS: PROMOTIONAL CONTENT CREATED IN PARTNERSHIP WITH BACANA TO DRIVE ENGAGEMENT ACROSS BOTH PAGES THROUGH AN INSTAGRAM TICKET GIVEAWAY FOR LULU SANTOS’ SHOW IN BARCELONA.
EVENT PROMOTION: PROMOTIONAL ARTWORK CREATED FOR FORRÓ JULINO, COMBINING BRAZILIAN CULTURAL REFERENCES WITH A BOLD, FESTIVE VISUAL LANGUAGE DESIGNED FOR SOCIAL MEDIA.
WEEKLY CONTENT: A RECURRING WEEKLY FORMAT CREATED TO COMMUNICATE CULTURAL EVENTS AND ACTIVITIES IN BARCELONA THROUGH A CLEAR AND RECOGNIZABLE SOCIAL MEDIA SYSTEM.
MEMES: SOCIAL CONTENT COMBINING BRAZILIAN HUMOR, CULTURAL REFERENCES AND EVERYDAY EXPERIENCES TO CREATE A MORE INFORMAL CONNECTION WITH THE COMMUNITY.
CAROUSELS: CAROUSELS CREATED FOR SPECIAL DATES, COMBINING CULTURAL INFORMATION, STORYTELLING AND VISUAL CONTENT TO ENGAGE THE BRAZILIAN COMMUNITY IN BARCELONA.
event visual identity
Circuito Cultural was a multi-day cultural event promoted by Brasil Auê in Barcelona, bringing together different forms of Brazilian artistic and cultural expression.
The program included theater, music, cinema, Brazilian culture workshops and a final celebration, creating a cultural circuit designed to bring artists, audiences and the Brazilian community together across different spaces and experiences.
The visual identity was created for Brasil Auê’s 5th anniversary, using the geometric shapes and colors of the Brazilian flag as the starting point for the logo.
A set of graphic elements representing Brazilian culture—ranging from music and theater to nature and popular imagery—was used to create a flexible visual language throughout the program.
The visual system was translated into a series of social media assets for the different events and activities of the program. Each piece combines the event’s own imagery and information with the graphic elements and color language of the identity, creating variety while keeping the campaign visually cohesive.
