AMAZON | nvivianidesign

amazon experience

HOMEPAGE UX & USER FLOW | COLOR STRATEGY PER PRODUCT | LISTING IMAGES | A+ CONTENT STRUCTURE

End-to-end Amazon brand implementation for Glow Natural Wellness, translating an established wellness brand into a cohesive Amazon experience — including storefront architecture, product storytelling, A+ content, and listing visuals.

Based on research, I defined the conversion narrative and user flow, followed by AI-assisted copy and visual development. Visuals blend original photography, curated stock, and AI-generated scenes, refined in Photoshop, with real-women lifestyle imagery to reinforce authenticity and a premium feel.

brand implementation on amazon

2. Category exploration (commercial navigation)

3. Founder connection (credibility and purpose)

The storefront was structured using a storytelling-driven conversion flow combining authority, feminine wellness, and science-backed positioning.

The homepage narrative was designed in three stages:

1. Brand introduction (immediate trust)

This structure creates a natural conversion flow:

BRAND TRUST → PRODUCT DISCOVERY →
EMOTIONAL VALIDATION → PROOF & VALUES

product color strategy

Daily Glow — #f5efe6
Neutral routine
Everyday balance
Baseline wellness

Venus — #fbf0f0
Soft sensuality
Feminine tone
Desire cue

Glow PM — #eeebf4
Night calm
Evening softness
Sleep tone

Sol Mate — #f8f2e0
Sun warmth
Vitamin tone
Light energy

Glomega — #e6ecf4
Clinical clarity
Functional tone
Cool precision

Goddess Drops — #fbf0f0
Light fluidity
Soft differentiation
Liquid minimalism

product listing infographics

1/1

CONVERSION FLOW:

HERO BENEFIT → MULTI-BENEFITS → KEY INGREDIENTS → HOW TO USE → SCIENCE-BACKED SUPPORT → TRUST PROOF → TECHNICAL BENEFITS → CROSS-SELL / ROUTINE INTEGRATION